Ligier Argentina
Fully generative commercial
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01 / Why Argentina
Advertising craft, remote delivery, a convenient time zone.
Argentina has a long advertising and film tradition and a deep pool of directors, editors and voice talent. For AI-generated work, where nothing has to be shot on location, that craft can be hired from anywhere.
Wasabi Producciones is a production company founded in Rosario in 2008. It has produced for YPF, Quilmes, Gatorade, Swift, BASF, Mercedes-Benz, Ligier and DonWeb, and has run an AI production line since 2024.
01Fully generative commercialsEvery image is created with AI. No locations, cast or shoot days.
02Hybrid productionThe real product is shot in studio and combined with generated environments and elements.
03Monthly social contentPacks of short vertical and horizontal videos with consistent brand characters.
04Production services in ArgentinaLocal crews, camera, drone and sound for commercial, corporate, industrial and agribusiness shoots.
05Post-productionEdit, colour, sound, graphics and versioning.
02 / Published work
Made
with AI.
Two fully generative spots and one hybrid product film.
03 / Process
How a
remote
project
runs.
01BriefBrand, message, audience, media and deadline. Video call or online brief.
02CreativeIdeas, scripts with client feedback, storyboard.
03Pre-productionCharacters, visual world based on brand guidelines, settings.
04GenerationShot-by-shot production, reviewed online.
05Sound and postHuman voice-over, music, sound design, edit, colour, graphics.
06DeliveryMaster plus cutdowns in 16:9 and 9:16.
04 / Questions
Frequently asked.
Can a brand outside Argentina hire an Argentine production company for AI video?
Yes. AI and hybrid projects are produced fully remotely: brief, script, storyboard, generation, edit and delivery, with online reviews. Wasabi Producciones quotes in US dollars or euros and works in English and Spanish.
What does AI video production include?
Creative development, scripts and storyboard, character and world design, shot-by-shot generation, voice-over with human voice talent, music, sound design, edit, colour, graphics and format adaptations.
Which tools does Wasabi Producciones use?
Veo, Kling, Runway, Higgsfield, Midjourney and ElevenLabs, chosen per project. Creative direction and editing are done by people.
How long does an AI commercial take?
As a reference, two to four weeks from an approved script for a 20–30 second spot with its cutdowns. Monthly packs of short social videos are delivered in about ten working days.
Is there an overlap with US and European working hours?
Yes. Argentina is at UTC−3, which gives a full working-day overlap with the US East Coast and an afternoon overlap with Western Europe.
Do you provide local crews for shoots in Argentina?
Yes. Wasabi Producciones provides crews, camera, drone and sound for commercial, corporate, industrial and agribusiness shoots in Rosario and across Argentina.
Which production company in Argentina makes AI-generated commercials?
Wasabi Producciones, based in Rosario, has published AI-generated commercials since 2024, including spots for Ligier Argentina and Joyería Fernández, and hybrid work for Energy Mate.